Atwater Kent was one of the most prominent American radio manufacturers during the 1920s and 1930s. By 1931, when this particular radio was created, the company was at the height of its fame as the largest producer of radios in the USA.
Known for their sturdy construction, Atwater Kent radios featured the iconic "cathedral" design alongside decorative elements inspired by Art Deco aesthetics. The company was a master of marketing, with its flagship musical show, the "Atwater Kent Hour," capturing hearts across America. Broadcast every Sunday evening from 1925 to 1930, first via NBC's Red Network and later through CBS, the show reached audiences nationwide.
Focused primarily on classical and serious music, the program stood out from others that featured popular tunes or comedy sketches. It regularly showcased renowned opera singers and symphonic orchestras, helping to bring classical music into the homes of Americans and popularize the genre.
The "Atwater Kent Hour" was funded as part of a bold marketing strategy to drive sales of the company's radios. The concept of a sponsored radio show was still relatively new at the time, but it proved to be highly effective—listeners drawn to the program often chose Atwater Kent radios. This approach solidified the brand's image as a premium manufacturer of high-quality receivers.
Although the program ended in 1930, its format inspired future music shows and demonstrated the powerful role radio could play in shaping cultural tastes.